08 February 2009

It’s all in the packaging

As many a marketeer would enlighten you, every product , every concept , eventually, lapses it's shelf life. Forcing one to replace , upgrade or make the kill.

War is a Cash cow, so is , the hope of peace (shorter shelf life though).

As long as the demand subsists , It sells.

Kings , marketeers, song writers would develop different models of the same ideology. With the same patriotic foot note. Of the utopian days to come . They would put it on the shelves and with correct marketing, you would create a sufficing demand, and it would sell.

War it self is an abstraction you buy in to .

But the a necessary evil of this game is , you having to choose a side. And it necessarily doesn't mean that it is the ideal. But rules are rules are rules.

Patriots , who gather beyond shores, will consume patriotism fried , devilled & garlic picked, with Chardonnay & merlot to go.

Even the devil's advocates , would make a few shillings, yelling of the vices .

But those "human shield" people ? Did they cheer the wrong team? Were they people who were stuck in the wrong stand? Or are they just an unnecessary hindrance to the game ?

Somebody once told me "There are more people living off a war than dying from it"……………………….

Today our paths crossed again, and he said

"It is all in the packaging"……………………..

3 comments:

  1. Too true.

    Reading Dee Cee's post on Dayata Kirula one realises the extent of the mastery in the packaging.

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  2. Yes ..But think about the heroes kill & die part..And war being a game where you have to choose a side

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  3. I thought, to start a war one should select a side, ideology, race, religion.. Whatever which can create a lasting spur to fight on.. ……Not necessarily the ideal one
    There is a delicate balance between
    “Patriotism” and “genocide”
    “Tactical withdrawal” and “defeat “
    “Human shield” and “own survival”
    “Federalism” and “Division “

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